Samsung 837 is the world's first consumer technology playground that puts emphasis on experiences and people rather than products. It's a flagship cultural center and ultimate lifestyle destination for innovators, content creators, and novices; a place where people connect with Samsung technology and signature services in interactive ways.

One-of-a-kind experience zones include:

• World's largest multi-media screen (3 stories)

• VR tunnel

• Gear VR 4D chairs featuring Six Flags content

• Studio for DJ sets, live recordings

• Gallery of curated technology based art installations

• Concierge, Café, and Customer Care

• Kids Area

• Living Room & Kitchen featuring Samsung Smart technologies

In addition to showcasing Samsung’s ecosystem, Samsung 837 also serves as a marketing hub to create, display, and distribute unique content - a laboratory to develop and test new ideas and collaborate with partners. The space features ongoing programming and special events and fully ownable experiences.

The entire space of Samsung 837 is built around Samsung technology and our open ecosystem. The various interactive installations are meant to help humanize Samsung products and show how our technology is relevant to people's lives in today's connected world and how it can change the way people experience the world.

One-of-a-kind experience zones include:

• World's largest multi-media screen (3 stories - 96 55 inch TV screens)

• Virtual Reality tunnel - multiple levels of immersive and interactive VR experiences

• Gear VR 4D chairs featuring Six Flags content

• Studio for DJ sets, live recordings

• Gallery of curated technology based art installations

• Concierge, Café, and Customer Care

• Kids Area

• Living Room & Kitchen featuring Samsung Smart technologies

Launch Week KPIs:

Traffic: 8,202

Device Engagement Ratio: 5.3

Galaxy S7 / S7 edge Interactions: 4,204

Experience Engagements: 28,644

Social Impressions: 29M

Social Engagements: 43.2K

Search CTR: 7.25%

Awareness and Page Followers: 1.74% ER, 415 Followers

Total Page Views Introducing Samsung 837 (Samsung+): 85K

Total Page views Events / Workshops (Samsung+): 5.7K

Total Oscars Event Page Views (Samsung+): 3.2K

Media Impressions: 1.1 Billion

GMA Impressions: 116,369,300 MM

Email Open Rate: 0.4%

Email CTR: 1.23%

Email CTOR: 12.0%

837 Email Opt-ins: 1,793

Consumer Response KPIs

• 99% of guests satisfied with their experience

• 84% of guests had improved opinion of Samsung brand

• 83% of Samsung owners say they are proud to own

• 95% indicated intent to repurchase

• 31% of non-Samsung owners indicated intent to purchase

Purchase Intent

• % with no prior Samsung product experience who expressed intent to purchase