Cannes Lions

ARIEL COLOUR DETERGENTS

SAATCHI & SAATCHI POLAND, Warsaw / PROCTER & GAMBLE / 2008

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Overview

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Credits

Overview

Execution

Stained glass windows are associated with something very long lasting, therefore transferring this idea into Ariel Color advertising was very obvious for us. This is why we built real stained glass windows and placed them in the certain building in Cracow Old Town.

Outcome

Thanks to the stained glass windows it’s impossible to pass this laundromat indifferently. Its interior and pavement are full of a blaze of colors. Shortly after the installment of the stained glass windows, they became the conversation topic of many Cracow residents and, what’s more, gave the results in growth of the laundromat consumers number. Everlasting vivid colors, constantly presented in this Laundromat, made Ariel Color the key choice for its clients.

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