Every year, 14 million people in the US are newly infected with HPV. Nearly half of these new infections occur in people aged 15–24. For most people, HPV clears on its own, but for those who don't clear the virus it can lead to certain cancers and diseases. But there are ways that young adults can help protect themselves from certain cancers caused by HPV.

Our objective was simple: to raise awareness around the potential cancer-causing effects of HPV and inform a generation how to take action and help protect themselves.

VERSED on HPV is an empowering movement to help educate young adults on HPV, and enable them to take charge of their health. It doesn’t do this with your typical brochure, banner or PSA video. Instead VERSED on HPV does this by curating original art, music and events — all with a message: that HPV can lead to certain cancers and that you can help protect yourself by talking to your doctor.

Unlike most disease awareness campaigns, you won’t find VERSED on HPV on TV. You’ll find it exclusively on Instagram, YouTube and Snapchat.

It won’t be on billboards, it’s hand-painted murals and plastered on campus walls.

It’s not on the radio, it’s at music festivals.

VERSED on HPV launched on Instagram and Snapchat at the end of April 2018. In the following months, we created a “Man on the Street” Youtube series showing just how little people knew about HPV and its potential effects.

We rolled up our sleeves and hit campuses, subways, and made it to music festivals.

Continuing in the vein of an authentic street-raised brand, we plastered a massive mural

in Brooklyn and had a pop-up stunt featuring models in VERSED on HPV gear at the tail-end of New York Fashion week.

In just 1 year, we delivered some cray results:

3.8 million Snapchat Swipe ups

374 million Instagram impressions

276 million YouTube video views

4.9 million unique visitors to VERSEDHPV.com

VERSED ON HPV launched with the goal of increasing HPV awareness, and

within a few months of launch had reached 133% of its goal