Cannes Lions

ARIEL LAUNDRY DETERGENT

SAATCHI & SAATCHI SINGAPORE, Singapore / PROCTER & GAMBLE / 2006

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Targeting at young working professionals and homemakers (25-35 years old), this banner dramatises how Ariel keeps clothes stain-free.

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