"Snowboarding on autumn's fallen leaves", "Playing ice hockey in a zorb ball, using half-a-soccer-ball as a puck" or "sliding in a pool with a bike from a skiing ramp" are just a few examples of the honeypots we've conceived for this target, transforming them from consumers into fans. We called them "honeypots" because the target comes by itself, seduced, to them, not the other way around.

Check out some of our most popular episodes:

Giant Pool Slide: https://www.youtube.com/watch?v=0c-nrhY3LLQ

Zorkey Football: https://www.youtube.com/watch?v=mWf-WnKNL7A

Winter Leaves Festival: https://www.youtube.com/watch?v=dFBkk0bWkJc

Hint Hunters Escape: https://www.youtube.com/watch?v=ocGnipduA_4

Crazy Bus Ride: https://www.youtube.com/watch?v=5Hi7wfxNEmE

Instead of claiming Telekom's credo, Life is for sharing, we gave youngsters real experiences to live and share, making them the heroes of our episodes and part of the demonstration.

"Snowboarding on autumn's fallen leaves", "Playing ice hockey in a zorb ball, using half-a-soccer-ball as a puck" or "sliding in a pool with a bike from a skiing ramp" are just a few examples of the honeypots we've conceived for this target, transforming them from consumers into fans. We called them "honeypots" because the target comes by itself, seduced, to them, not the other way around.

TADAAAM SHOW is the most successful brand communication platform in Romania.

It's the most subscribed YouTube brand channel in Romania. It has the 3rd most popular brand Instagram account in Romania.

60% of 2.5 million views were made organically (viral effect).

220.000 of likes, comments & shares on Facebook alone. And 90.000 more on YouTube.

In total 310 000 likes, comments & shares in 7 months. This means 40.000 / month, over 1.000 / day = an engagement rate of 12,4%, higher than any major commercial brand in Romania.

It's scientifically proven that youngsters' attention span is around 8 seconds, browsing through different content all the time. TADAAAM succeeded to keep them engaged for more than 3 minutes per episode... with our average content length of 3' 45''.

Moreover, we entered local pop culture.

User generated content that we receive from fans becomes itself new content at TADAAAM.