Cannes Lions
DDB CHICAGO, Chicago / JC PENNEY / 2006
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Rationale:The digital environment presents an excellent opportunity for the brand to come to life and creates an experiential environment for the consumer. By creating an environment in which the target identified and was effectively stimulated to keep coming back to the site, we felt confident that this website would increase sales.The target audience was teens, aged 13 to 20, who follow vintage and denim fashion trends.
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