Cannes Lions
SPARKFURY CREATIVE CONSULTANTS, Singapore / SENSATEC ASIA / 2009
Overview
Entries
Credits
Execution
Special white flags were inserted into car wipers in car parks across town.The printed message reminded drivers that their cars needed the help of Armor All in their daily battle against the elements.
Outcome
The new Armor All Wax & Protect found its way into the daily conversations during the campaign period. The hype translated to more enquiries for the product in stores.
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