Cannes Lions
FACTORYLABS, Shanghai / THE NORTH FACE / 2014
Overview
Entries
Credits
Description
Demonstrate the 4-Way Stretch technology in an impactful way and to drive sales in retail.
Execution
We stretched the jacket into the shape of an arrow as a directional signage for both directions.
Then we placed it in strategic locations to create curiosity to go to The North Face stores nearby.
Outcome
Store traffic has increased to 137% and the sale increased 26% in a week.
Similar Campaigns
12 items