The Asian Solar Term “Soseol,” is the start of winter when people start to cover the cold-short trees with straw. In the morning of Soseol, we covered street trees in downtown Seoul with specifically designed TNF Nuptse jackets instead of the usual tree-covering.

The morning of Soseol during rush hour, people enjoyed touching the Nuptse jackets and taking photos of the twisted winter scene. The trees wearing Nuptse jackets have been spread out through news and various SNS. It has been led to improve brand image and sales.