Through interaction with the public part, the Panamericana School of Art and Designquestions how far the creativity of people goes.

The campaign goes since paper until outdoors, trays, napkins and every place people cantake a break and deliberate their imagination, while they're eating or even in the bathroom.This would instigate people with their own creativity and would make them think about makingsome kind of course in Panamericana School of Art and Design.

This made the benefit of the school (to maximize the talents) much more tangible, stimulatingpeople to make the classes offered by the institution