DETECTIVEThis spot consists of one single scene that’s repeated over and over with different VOs. Open a detective sitting in his chair. He finishes his cigar and looks at the woman who’s sitting in front of him. Then, he says something. The woman coughs.After this, the scene starts playing again from the beginning, with the detective saying something different every time. For example: “What can I do for you, Miss Mulray!”, “So, do you wanna take a hit?” and “Do you see in black and white?”, among others.After several repetitions, we see a title with the campaign’s concept: “How far does your creativity go?”