Cannes Lions
IMPACT BBDO/JEDDAH, Jeddah / ART CHANNEL / 2008
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ART commissioned Impact BBDO Jeddah to develop the first ever local brand communication for UEFA Champions League in the region . The insight behind the copy was that UEFA Champions League is beyond a football league , it’s about the immense passion that UEFA fans have for their favorite teams across the Arab World. The TVC featured football fans rivalry scenes from across the Arab world in a humor context , using Team Jerseys as the “ Rivalry Icons “ .
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