Cannes Lions
DDB BRASIL, Sao Paulo / ABRA - BRAZILIAN ACADEMY OF ART / 2013
Awards:
Overview
Entries
Credits
Description
We see scenes with lots of stick figures. Boring drawings, with no depth. No expressions. Meanwhile we hear the testimonial of a stick figure - he describes the sadness of being a stick figure. He says he doesn't have anything. No muscles, no expressions and what's even worse, he doesn't have a penis.
We end with the caption: Save a stick figure. Learn to draw at ABRA.
Execution
This film has no voice over, no cast and no scenes shot by a camera. Mainly because the concept didn't need any of this. The film was made with photos, computer and sound effects, and the narrators great performance. The simpler and more different we were, the better the idea turned out.
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