Cannes Lions

ART CLASSES

DDB BRASIL, Sao Paulo / ABRA - BRAZILIAN ACADEMY OF ART / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

We see scenes with lots of stick figures. Boring drawings, with no depth. No expressions. Meanwhile we hear the testimonial of a stick figure - he describes the sadness of being a stick figure. He says he doesn't have anything. No muscles, no expressions and what's even worse, he doesn't have a penis.

We end with the caption: Save a stick figure. Learn to draw at ABRA.

Execution

This film has no voice over, no cast and no scenes shot by a camera. Mainly because the concept didn't need any of this. The film was made with photos, computer and sound effects, and the narrators great performance. The simpler and more different we were, the better the idea turned out.

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