Abra is one of the best art schools in Brazil. They came to us asking for a campaign to reinforce the importance of art, something that showed how important it is to value art as a way to attracted people to the school. Now in Brazil there’s a real art boom going on with lots of museums and art galleries showing famous work from artists from all over the world, but only a few people know how to appreciate them. We chose a radio campaign as it was the best and cheapest way to reach our target.