Panamericana, renowned for developing new talent for the Brazilian market, wanted to announce the start of course registration in December, requiring the agency to maintain the school's traditional positioning in communications: Wake up your inner artist. But where to find these future artists on the Internet? In a good-natured and clever way, Lo-V created an email marketing campaign satirizing the various messages that we receive every day: Messages that quickly find their way to mailboxes all over the world, but whose creator remains unknown. That is, a classic case of hidden talent. And how to put this talent to use? Without a doubt, by taking a course at Panamericana - Escola de Artes.