During the run-up to the 2021 German federal elections, the WWF sought to make the climate crisis the most relevant election topic. But how can the world’s leading nature conservation NGO present the unsettling data of the global climate crisis in a way that actually unsettles us?

In order to cut through the daily data overload, the WWF let nature speak for itself: a melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the alarming statistics of annual tropical tree cover loss.

Using complex 3D imagery, we translated brainy NASA and World Research Institute data into a language our hearts can understand. Thus bringing back urgency to the numbers voters and politicians already know but now finally can grasp – and change.

From social media and print, to OOH and digital OOH: with great precision, each motif of the national awareness campaign tweaks the nature image so that it matches the actual graphs of the climate crisis. In this way, the mathematical accuracy of data is combined with the visual power of wildlife photography to create a maximum impact.

By letting nature speak for itself, the WWF cut through the noise and activated voters and politicians: the climate crisis was one of the most relevant topics of the 2021 German federal elections. Still, the ultimate result of this campaign’s data visualisation approach is up to all of us. Let’s act now.