Cannes Lions
SAATCHI & SAATCHI, Auckland / CITY GALLERY WELLINGTON / 2006
Overview
Entries
Credits
Execution
At the summation of the audio people were able to subscribe to a Podcast and subsequently download the full 23 minutes of audio tracks for the exhibition.
People then took their audio tour equipped i-pods down to the gallery to experience the work up close.
Outcome
After 4 weeks of the opening thousands of people has visited the site and 900 of them had subscribed to the podcast , and even more had downloaded at the gallery directly. Interest in the podcast has grown as visitor numbers continue to grow 300% above projections.
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