We focused the campaign on Rosalie’s amazing life. She would take found objects and reassemble them in her own unique way as the basis of her pieces. To achieve the highest level of attendance possible we had to convey this to inspire the invitees to get along for the opening. We gave each attendee their own unique piece of artwork based on Rosalie’s techniques using wooden and metal road signs, beer crates and other types of signs. We cut them into manageable post sized objects, attached the details to the back and mailed them to all invitees.

An increase in turnout of 29% to the opening was achieved. Gallery feedback was phenomenal with art houses, organisations and "Friends of the Gallery" describing them as the best invites to an opening they had ever seen, truly in line with the artist’s work. The exhibition opened with 1119 visitors, a record for the day following an opening. The following weeks achieved 1633 and 2364 visitors respectively. The exhibition is on track to break existing records. Word of mouth generated from the opening was responsible for these outstanding results as no other executions were in place.