SEIKO watches are crafted with the world's leading technologies.

However, the younger generation is not very aware of this fact

- so we must make efforts to improve our brand loyalty for the younger generation.

SEIKO craftsmen conducted each step themselves from the design of the 1200 parts, some as as small as 0.7 mm, to the creation and operation of machinery to bring this completely new and delicate Rube Goldberg Machine to success.

It was made public on the SEIKO website on March 14th, 2016.

47 different parts totaling 1200 in all are used with the smallest measuring at 0.7 mm. This device is precisely calculated to prevent the lag of even one part which could bring it all to a stop. The employees are songwriters and the CEO is the composer of the artistic elements in this thoroughly designed music video.