Trade Promotion: the 10 best sellers won 2 tickets to World Cup. A mailing was sent with the explanation and a t-shirt for 2 as well as a passbook for sales registration. Consumer Promotion: chance to win trips and t-shirts for 2 when buying a cell-phone, by registering the promotional site and sending a proof of support of the national team (photo, film, etc).

To create awareness: supporting promoters were placed in media covered spots, such as press conferences. The 4 promoters were wearing a (one) 4 people T-shirt (national team colours), with slogan “Get connected to Portugal”.

Motorola gained media attention and the 4 promoters appeared several times on the main Portuguese TV channels and were asked about the source (and story) behind the T-shirt.There was a 12% participation rate in the retailer’s promotion. The MotoSLVR L7 and L6 increased sales by 30%.