Cannes Lions
LEO BURNETT HONG KONG, Hong Kong / STAEDTLER / 2014
Overview
Entries
Credits
Execution
Research shows that a routine schedule makes autistic children feel safe and secure. With Art-to-Heart, parents pair up with their child’s device and set a learning schedule. First, the child will be guided to complete a simple drawing task to start the conversation. Parents reply and the child will be rewarded with color crayons. As they advance in level, parents can set more tasks and open-ended questions to get the child to express himself more freely with drawings, and even with his own voice. At last, with the facetime function, we even encourage them to express face-to-face.
Outcome
- Many autism specialists believe in and have recommended the app to many autistic children’s parents.
- More than 60,000 autistic children are able to have daily exercises on our app.
- 70% of the families who downloaded the app keep using it.
- Our app will be created in different languages; hopefully more schools will use our app and help autistic children worldwide.
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