In an era of IT advancement where there is an ever-decreasing use of pencils for communication and expression, our brief was to create corporate brand advertising featuring the Mars Lumograph, a product that goes back to Staedtler’s very origins.

We produced two very detailed drawings using only the Staedtler pencil, to produce a level of appeal that exceeds any photography.

Drawing a profusion of flowers in bloom conveyed the ability to portray fleeting beauty, while drawing each and every wrinkle on the face of a man who has lived a long life communicated the ability to portray life.