Cannes Lions

ART WORKSHOPS

FCB WORLDWIDE, Mexico City / MUSEO TAMAYO / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

By placing footsteps before the line, which usually forbids it, visitors interact and get close the work, understanding that art can be closer to them, than they think.

Outcome

Through a very low cost campaign, people were drawn in to enroll in the courses given by the museum

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