Cannes Lions
FCB WORLDWIDE, Mexico City / MUSEO TAMAYO / 2006
Overview
Entries
Credits
Execution
By placing footsteps before the line, which usually forbids it, visitors interact and get close the work, understanding that art can be closer to them, than they think.
Outcome
Through a very low cost campaign, people were drawn in to enroll in the courses given by the museum
Similar Campaigns
9 items