Indian Premier League or popularly called IPL, is where the world's best cricketing talent comes together and each player leaves you with a unique experience every night. During each game you go on an emotional roller coaster as every cricket match is a series of ups and downs, twists and turns. Screaming. Shouting. Anxious and exhilarating moments.The commercial is a story of two boys stumbling into an Indian "Mela" or carnival which is a metaphor for a game of IPL. The highlights of the carnival are the unique rides themed after proprietary techniques of major players featuring in IPL season 5. For the shoot, the rides were created as miniatures; Columbus, crazy roller coasters, sling shots and many others.