“Writer’s Block” is a 45 second cinema and online commercial that was created as part of the “Stories From Every Angle” campaign for the 2010 Melbourne Writers’ Festival. The idea for the spot is based around the musings of a writer’s inner voice as he debates the different angles of his story, with comedic results.

Every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the theme "STORIES FROM EVERY ANGLE" to life.

As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-sales that rose from $11,000 in 2009, to $110,000 in 2010.