Cannes Lions

Make Yourself A Gift To The World

DROGA5, PART OF ACCENTURE INTERACTIVE, New York / EQUINOX / 2020

Film
Digital Proof JPG
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Overview

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Credits

OVERVIEW

Execution

The music is key to this piece, clashing the classical art history references and the innocence of youth with a confrontational and modernly absurd piece. This was done to reflect the twisted logic of the message and the piece itself. We designed a sonic world reminiscent of one from centuries ago by blurring the line between the real world and the ancient one with tense, stripped-back sounds that drew in the audience and our characters. We slowly cued parts of the track throughout and built tension by blending sounds from both worlds until the tale turned, and we finally released the drop to deliver on the thrill of self-love.

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