Cannes Lions
lg2, Montreal / PLAISIRS GASTRONOMIQUES / 2017
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During a meal, a man announces to his wife that he’s lost his job. Surprisingly, her reaction is positive. The man realizes that there are worse things in life and the conversation comes to an end quickly and pleasantly. A confession that promised to be heavy and complicated instead ended in ease and simplicity – just like simple and easy-to-prepare PG meals.
The “As simple as that” super appearing at the end refers equally to the discussion and to the prepared meal from PG. The ad ends with the man addressing the camera with the brand’s well-known signature: Thanks, Plaisirs Gastronomiques.
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