Renault, the French multinational automotive manufacturer had changed the design of their car models.

They were now sleeker and much more attractive than ever before.

Renault wanted to announce their newly updated designs through a big multi-media campaign across Europe.

TV was one of the most important media for Renault. They invested heavily in the TV commercial in order to ensure that each of the new cars were clearly shown.

The idea behind the TV commercial was to weave the stories of the different newly designed cars into the single story of a man’s journey through his life.

The only thing as unexpected as the newly designed Renault, is life.

The results: 32 Millions paid media impressions (France), 86 % of the viewers loved the campaign – Post Test (BVA), 68% wanted to know more.