Cannes Lions
UNIVERSAL McCANN, Istanbul / RENAULT / 2005
Overview
Entries
Credits
Execution
We constructed creative usage of electric lights in line with the message on the board (bent electric light to gravity extreme bent to extreme gravity), used for lightning on the Asia side. For the European side, the biggest space (high visibility through business centres) was found and we used a separate message regarding security, and the “crash effect” on the board.
Outcome
Increased awareness scores, contributed to consolidate brand leadership and also generated WOM effect by viral mailers.
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