Cannes Lions

As Well As

GREYnJ UNITED, Bangkok / SMILE BULL MARKETING CO. / 2016

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Eating insects is not unusual in Thailand. It was started long time ago from Thailand Northeast area where crops were hard to grow and raising cattle was out of questions. So, the locals had to be creative when it came to food. Insects then quickly became one of the sources of protein and nutritious supplements.

Although today insects are widely consumed as snacks to accompany beer and other drink, many people still undervalue insects because they are unsavory.

Our challenge is to bring knowledge to people that despite its look, insects are comparable to other common animal protein and nutrition sources.

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