We found a way to communicate the benefits of insect consumption and make insects look savory by creating attractive and stunning visuals, combining animals and insects together.

We created 3D models combining insects and animals in an impactful yet attractive way. The designs were launched as in-store posters to catch attention of snack lovers at the point of sales.

We were able to make insects become more savory and reduce the bias about insects being unclean. Hiso became a top-of-mind brand for healthy snack.