Cannes Lions
ASHARQ NEWS, Dubai / ASHARQ NEWS / 2022
Overview
Entries
Credits
Execution
the ambition of the production was to highlight the team spirit of the organization, by flying through the office in a "minute in the life of Asharq". We wanted the staff to see the teamwork it took to produce the news stories they create. One challenge was the noise of the drone, which needed to be filmed when no studio recording was happening. Also, the challenge of moving between multiple locations saw a creative response of smart transitions using elements of the location. Safety concerns during Covid was the last challenge which was overcome by ensuring all safety protocols were met.
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