Cannes Lions

ASIAN CUP FOOTBALL TOURNAMENT

IMPACT BBDO QATAR, Doha / AFC ASIAN CUP QATAR 2011 / 2011

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A simple idea, an epic production. This was a one off TVC commissioned by the local organizing committee for the Asian Football Championships taking place in Qatar in January 2011. Objective was to create excitement for the games, and provide pure entertainment value for TV viewers.Warriors from different Asian nations prepare for battle, but just as they are about to clash a little Qatari boy appears with a football, which he defiantly places in the middle of the battle field. Weapons are dropped, armor removed, and the fierce warriors transform into football players.

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