To bring this to life, we created the ‘Great Boomerang Throw’.Giving people the chance to throw a ‘virtual boomerang’, with the longest loop winning a year’s working holiday in Australia.To begin, participants had to choose a friend to throw it to, that friend then chose someone from their own friend list to keep the boomerang in flight and so on….

To encourage people to stay engaged, they could track their Boomerang on a Google Map, seeing how far it had travelled and who currently had it, making sure they gave themselves enough time to get it back and win the big prize.

We were surprised by how far people went in just four weeks.From a very small budget, 19,272 of people took part, throwing over 3,600 boomerangs, with people passing it on as many as 77 times.

Boomerangs whizzed across the globe, travelling to over 40 countries, including Australia, creating noise around the working holiday Visa outside the UK.

During the promotion, fans of the Working Holiday Facebook page soared from under 15,000 to over 49,658. That’s more than 34,658 extra fans and more than a 230 percent increase in people talking about a working holiday in Australia.