Through an integrated campaign, Asian Paints propagated the idea of treating a house with the kind of warmth that a home deserves.

Over time, people have started treating their homes like showrooms. They’re more worried about things being prim and proper rather than having fun and making memories.

Asian Paints decided to bring homeliness back into homes by reminding people of the comfort, fun and affection that a home can entail, once you stop treating it like a showroom.

Asian Paints launched a campaign #HomesNotShowrooms with one main digital film that carried a powerful message, "A home's most beautiful decoration is the happiness of those who live in it.".

This was supported by another digital film that relayed the campaign wasn't just about the people who live in a home but also, their pets.

There were 5 second pre-rolls that spoke of how it takes just 5 seconds to turn your showroom into a home.

There was a mall activation where shoppers were invited to play table tennis on a dining table, bringing back their childhood.

Celebrities took to Instagram to showcase how a home ought to be treated.

#HomesNotShowrooms was the trending topic in India for quite a few weeks, creating 300 million impressions, a total reach of 47 million and 23 million YouTube views.

Various media outlets covered the campaign and took the message to each part of the country.

Thousands of people decided to change their showroom-like houses into homes, again.