No athletic brand lives and breaths innovation more than ASICS. The challenge was bringing their technological discoveries to life, and telling ASICS’ innovation story in a surprising and sharable way that every customer could understand. The solution was ASICS’ Stop at Never digital video experience. With 16 informative, entertaining and sharable videos housed in a sleek HTML5 website, VITRO showcased the extreme product testing behind ASICS’ industry-leading technology. Each video linked to a specific piece of product information -- leveraging the broad appeal of the video content to instantly drive home the technical product information that customers might otherwise ignore.

The creative solution was a one-of-a-kind retail activation called Colors that Run which was featured at America’s leading athletic footwear retailers, Foot Locker and Lady Foot Locker - over 250 locations. Taking over entire street-facing store windows, Colors that Run featured three-dimensional displays that looked like dripping, splashing and pouring streams of multi-colored paint cascading through ASICS’ new vividly colored shoes. Colors that Run stopped customers in their tracks, drew their eyes to ASICS’ stylish new colors, and instantly injected ASICS into the consideration set of fashion-conscious customers. With color, ASICS won the last 10ft of the customer journey.

Colors That Run allowed ASICS to win the 'last ten feet' of the shopper journey and sparked immediate and unprecedented sales results for ASICS. As soon as the in-store promotion was installed at over 250 Foot Locker and Lady Foot Locker stores nationwide, ASICS sales instantly spiked up 58% percent at Foot Locker, and jumped an incredible 70% at Lady Foot Locker. The ASICS brand message was so powerful, sales increased over 50% at other near-by sporting goods stores due to the halo effect from Foot Locker.