Cannes Lions

Inside the Weather is Always Nice

LEO BURNETT CHICAGO, Chicago / BROOKS RUNNING / 2016

Digital Proof JPG
Digital Proof JPG

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Overview

Description

Brooks is recognized globally as one of the top long distance running brands. And since they only make products related to running, they really understand how to make running jackets. Their fabric, called DriLayer Sheep-ish, shown here on the Brooks Joyride Hoodie, is engineered specifically to regulate the runner's temperature, so they don't sweat or cool excessively.

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