Triathlon consists of three types of sports, but in the end, it all comes down to who has the leading edge in the last discipline, running. For this reason, ASICS sent three support runners into the race.

Swimming: ASICS sends three runners in inflatable running globes onto the Alster lake.Cycling: The bicycles feature running shoes instead of tyres.Running: The core competence of ASICS.In the end it’s about running.

After an overtake manoeuvre in the home stretch that would be difficult to top in terms of excitement, the ASICS athlete Daniel Unger sensationally secured the World Championship title in his home country. And in the other positions on the winner’s podium: nothing but ASICS sports shoes.Hours later, three support runners cross the finish line, far behind and completely exhausted.