Cannes Lions
AIMAQ.RAPP.STOLLE, Berlin / ASICS / 2005
Overview
Entries
Credits
Description
Asics declared the Olympic Games officially open. Urban elements were simply designated as competition sites where various disciplines could take place. This allowed for a large-scale application of an Internet site that provided extensive information about Asics equipment.
Outcome
The event was covered in almost all the regional media (TV, newspapers etc). 40% more people in Germany learned more about Asics products online during the Olympics than before or after the advertising event.
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