As part of our Victoria Station Takeover, we bought digital escalator panels. Our idea was to create a a series of 5 fun and relevant question for commuters to read as they were going up and another 5 as they were going down. All the questions on the up-side were about things rising/going up. We played the same game as commuters were going down. All to get across the point that no matter what question you have, or where you have them, Ask Jeeves has the answer.