The mailing is addressed to the Canon centre and, in turn, it contains elements to send to their present clients. The mailings are sent out two-monthly. The promotions combine different product offers, and are based on price deals, discounts, incentives for the distribution channel and for the end client. The three mailings are in line with the 'Enjoy your sales' concept. Each one of the messages conveys the idea that the salesman has a tool at his disposal that is going to release him from all this daily drudge. It offers such 'succulent' deals that people are going to queue up to buy these products, so he is going to have a lot of 'spare time' to devote to some other activity. The messages for the client will change in each mailing, depending on the 'gimmick' presented in each case. The promotion consists of three mailings: Confetti, Tape measure, Crossword. The elements that comprise each mailing are a container, a letter for the manager of the centre explaining to him the conditions for the centre itself and for the final client, leaflets for the final Client which the centre will send to its Client database, and a gimmick (confetti and party blowers/ tape measure /puzzle).

Still in progress. The third mailing is about to be sent. This far, an estimated 32% of the final consumers have shown interest in he combinations offered in the first two mailings.