Cannes Lions
TALENT MARCEL, Sao Paulo / HEINEKEN / 2017
Overview
Entries
Credits
Description
Ask Your Balls is a mobile platform represented by two soccer balls on Whatsapp. It’s a peer-to-peer connection between man…and their balls. Ask Your Balls is like siri. With guts. To talk with their balls live, men just needed to add their “balls” on whatsapp.
Execution
We made an intelligent bot capable of answer thousands of questions. All of them with sarcasm and attitude.
Outcome
More than six thousand people added their balls
only a few hours after the campaign was launched.
Similar Campaigns
12 items