In February 2002, Coca-Cola has relaunched its website with a complete new look. The appearance has been brought up-to-date and thus ensures a positive image-transfer onto the brand. Whilst there were corporate as well as brand information mixed on www.coca-cola.de, now the brand communicates itself with fun and entertainment. On www.coca-cola.de one can now find the corporate facts, information on history, jobs and pr. According to the current communication strategy, Coca-Cola stands not only for refreshment but it also offers recreation. These two aspects are being reflected on the new website and progressively adapted throughout the whole creative scope: not only two but four different moods from relaxing to refreshing are waiting for the user to be explored. And - it doesn't matter in which mood the user is when visiting the website: on www.coca-cola.de he finds the features and the content that match his mood exactly. Extraordinary illustrations, smooth animations, well-chosen colours and specially composed soundstreams - all matching to the respective mood - communicate the atmosphere on an emotional way. Five main features have been created based upon the needs and wishes of the target group. They all provide lots of fun and variety. Each feature has been integrated in each mood - adopted to the respective surrounding. Thus, the mood-player of the Chill-out mood plays relaxing trance and chill-out music, while within the Get-up mood strong beats drive the user to dance and party. The character par excellence is chief editor Winston who regularly supplies newsletter to his constantly growing fans and who is the contact for all problems and sorrows. Having gained now quite a good insight on the Coca-Cola website, you definitely deserve an ice-cold Coke! Either to relax or to refresh...