In the Spaniard context the economy is dropping and the government is making trimmings into the areas of public health.

The mission of this NGOs is really very important because they are fighting to increase the number of screening rates into the program of public health. But first the population has to realize the importance of catching colon cancer early, and identifying the people at greatest risk for developing colon cancer.

The action was very simple and surprising: We identify persons (male and female) aged over 50 years and gave them an impactful message. We selected the cars that were parked and have parktronic on the vehicle. In the back we put a stopper, and when the driver activated the car, the proximity alarm sounded.

When drivers went to the back they found a stopper in which it could be read the following message:

Colon cancer may be closer than you think, information is vital to prevent it. When colon cancer is diagnosed in an early stage can be cured in the 90% of cases. Go to www.aecc.es

Increase of 60% of requests for information on colon cancer via online

40% increase of users RR.SS. the AECC.

Awareness, information and prevention of society