We have lots of ideias stunt to implemente the concept of "Torneirinha" and "Pressão". After lots of meeting and discussion we realized that the stunt we executed would be the best for people to assimilate the concept well while having a fun experiencing and remembering the brand in the future.

To demonstrate Kaiser’s difference we built our idea on the brand’s current campaign.

A personality with force walks into a bar and everybody notices. He’s never timid, goes after what he wants and always gets it.

The embedded Facebook video had more than 250 thousand views.

And Facebook fans of Kaiser increased by 450 %.