Aspirin from Bayer; it´s such a world renown brand that we can make a radio ad about it without saying its name, because the one who already knows what we are talking about is your head. Your head knows about Aspirin, and we don’t need to name it.

The creative solution consisted in the use of urban spaces that could lead to annoying situations, so the posters could interact highlighting this characteristic.The idea was to use only urban spaces, like walls, construction sites, electric poles, etc.

The idea had an immediate reply on the streets: drivers and passers-by would laugh and take pictures or even try to take them home. In short, a creatively effective way to reassert and position the image of Aspirin in the minds of the consumers.