Aspirin is globally known for its fast and reliable pain relief. It abbreviates the duration of pain. Literally speaking - Aspirin works faster than it takes to write down the word "Headache".

Aspirin is globally known for its fast and reliable pain relief. It abbreviates the duration of pain. So literally spoken - Aspirin works faster than it takes to write down the word „Backpain“.

The campaign was able to drive consumers to the internet.

Within the first week after the roll-out the search numbers rose about nearly 30%* what is sensational for a, honestly said, low interest product, a painkiller. And overall for Aspirin which everybody knows from childhood on.

* Google Trends, Germany, April 2013