More than 3 mln 500 thousand unique users visited the sites
More than 1 036 000 people registered in Red Quest
On average we had more than 80 000 hosts a dayUGC:
400 youtube videos.
20 thousand personalized videos.
250 000 accumulative views on youtube.
Red Quest became number 1 among all branded applications for the Vkontakte The Red Energy Tariff Plan awareness reached 83% of the Target Audience
The churn level decreased by 15% for the Red Energy tariff plan, making it a tariff with the lowest churn ratesSales were up 20% during the campaign