ACII is an experience. It is a game where you come face to face with death. You see the life slip away from your enemies. We wanted to give people that sense when they saw our commercial. We felt the idea lived up to this notion of “Live by the Creed” and in testing the spot consumers agreed. The challenge now was, how to capture this while still flowing seamlessly between the actors (shot practically) and the game footage (using game capture). We found a CGI specialist that matched the look and feel of the game and digitally created this on top of the characters shot live in studio. The result was a stunning portrayal of the lead characters kills, which seemingly blended directly into the game capture.