Wesbank is a South African asset finance company that has been around for over 40 years. In this commercial, we were asked to dramatise the benefits of experience when it comes to expertise. We came upon a study done in the UK which discovered that talent is only a part of greatness - in fact, it is tireless practice that separates the good from the great. We show some people with amazing skills, shot in ultra slow-motion. It ends with a title describing how Wesbank's 40 years experience explains their superior expertise.